Gwen Stefani Launches Her Own Makeup Brand

The list of celebrities with their own makeup brands is pretty much endless, and it’s getting longer by the day. Gwen Stefani is the latest star to throw her hat into the cosmetics ring, with her newly-launched makeup brand GXVE.

Even though the celebrity makeup market is pretty saturated these days, seeing Stefani enter the scene makes total sense. She’s been one of our biggest makeup muses during the 90s and 2000s, and the launch of her own beauty line is the realization of a life-long dream for the singer.

“With all the blessings behind me, this is my give back. This is my chance to have a legacy and build my purpose. I know that makeup gives me a feeling and that’s why I’m doing this because I want to share that with people,” Stefani told Elle.

This isn’t her first foray into the world of makeup. Before finding success with No Doubt, she worked as a makeup artist for various departments stores. She launched her own fragrance line, collaborated with L’Oréal Paris, and dropped a cosmetics line with Urban Decay.

GXVE will include both makeup and skincare, starting with lipsticks with three different formulas, eye shadow quads, eyeliner pencils, brow pencils, and makeup-priming face oil. The line hit the shelves on March 3rd, and you can shop for it on the brand’s official website and in Sephora stores.