Hailey Baldwin Uses The Weirdest Face Moisturizer

Hailey Baldwin at the Billboard Music Awards in 2018. Photo by John Salangsang/BFA/REX/Shutterstock (9686654bt)

Model and wife to Justin Bieber, Hailey Baldwin recently opened up about her bizarre skincare routine and she shocked us all. Baldwin revealed that her pre-wedding skincare routine consisted of lots and lots of a special moisturizer with an even more special ingredient: her own blood.

The model’s beloved face cream costs a whopping $1,400, and it isn’t a simple process. First, you must set up an in-person meeting with dermatologist Barbara Sturm. She takes a sample of your blood, separates the plasma and combines it with a shea butter-based cream. The plasma rich moisturizer is supposedly meant to reduce skin inflammation and promote tissue healing, though there hasn’t been any scientific evidence to prove this claim.

“I love that weird blood cream,” said Baldwin in an interview. “It is fascinating to me, and it works. I’m a nerd about the science of skin care and health, so for me, I’m like, ‘This is so cool!’”

The blood-infused moisturizer may seem overpriced and over the top, but it isn’t the first time Baldwin used her fortune to invest in something lavish. Baldwin and Bieber put $1.3 million towards their wedding. Roughly $300,000 of that amount went just towards the flower arrangements!