Rihanna just did a killer interview with the New York Times and revealed how she landed the collaboration with LVMH.
Rihanna’s collaboration with the fashion giants may be old news except, well, it isn’t. The singer-turned-entrepreneur made history when she became the first black woman in history to run a major luxury fashion house.
“I’ve been slowly evolving throughout the fashion world,” she explained. “First wearing it, buying it, being recognized for my style and then collaborating with brands. I never just wanted to put my name on something and sell my license.
“I’m very hands-on, so I wanted to take it slowly and gain respect as a designer. I already had a relationship with them after the Versailles campaign and the makeup line, so they extended the offer to me and it was a no-brainer because LVMH is a machine. Bernard Arnault was so enthusiastic; he trusted me and my vision.”
Rihanna also revealed that she is is her own muse. The collection aims to embrace a whole spectrum of character.
She said: “I use myself as the muse. It’s sweatpants with pearls or a masculine denim jacket with a corset. I feel like we live in a world where people are embracing every bit of who they are. Look at Jaden Smith, Childish Gambino. They dare you to tell them not to.”
Rihanna’s LMVH Fenty Fashion brand will launch at a Paris pop-up today.
