Saint Laurent created buzz online when they announced that actor Keanu Reeves will be their new face for the Fall/Winter men’s campaign.
The creative director of the brand, Anthony Vaccarello, shared this information on Instagram and the fans immediately went crazy.
This is the first time that Reeves will be promoting a fashion brand and apparently, Saint Laurent couldn’t have picked a better moment. The actor is also promoting his third John Wick movie at the moment.
The French fashion house shared three promo photos on their official Instagram account. Reeves is featured in three different outfits – a pinstripe suit and aviator glasses, a polka-dot shirt with a leather jacket and a black leather aviator jacket with a shearling collar.
The actor looks better than ever, and it seems like the fans are loving the shots as well, as they already have more than 100,000 likes each. The black and white images were taken by David Sims.
Check out the promo photos as we’re waiting to see the new collection.
