Lady Gaga has announced that she will be launching her own line of cosmetics.
The range will be called “Haus Laboratories” and will be launched exclusively on Amazon. The daring pop star announced the news in the form of a video, featuring music by Boys Noize, Bloodpop, Tchami and herself.
In the bold video, she quips: “The last thing the world needs is another beauty brand, but that’s too bad. They say beauty is in the eye of the beholder, but at Haus Laboratories we say beauty is how you see yourself. Your glam. Your expression. Your artistry. We want you to love yourself.”
She adds: “Our house. Your rules.”
You can watch the flashy video here:
We don’t have many details about the new collection but pre-orders will begin July 15 and the kit will go on sale in September. The initial kits will include lip gloss, lip liner and more.
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