There are few artists that are more glam than Gaga. Over the years, she has gained a reputation for pushing style to the limits and creating memorable looks. At the Met Gala this year, the A Star Is Born star showcased ridiculously massive eyelashes and bright pink lipstick. Now, she has launched her own fashion brand “Haus Laboratories”.
In an interview with Allure, Lady Gaga revealed that makeup has always meant more to her than meets the eye. She says about putting makeup on: “I feel this superhero within. It gives me those wings to fly.”
Speaking further about the power of makeup, she said: “When I became Lady Gaga when I was younger, it was because I discovered makeup. It means so much to me on a deep visceral level — the power of makeup to change how you feel when you’re at your lowest.”
She added: “I would do a show, then I would get on an airplane, go to another country or state, get off, drive 40 minutes to the hotel, go to sleep, wake up, do another show. I was dizzy.
“Sarah [Tanno, Lady Gaga’s makeup artist] would pick me up off the floor, sit me in a chair, dry my tears, and say, ‘I’m going to put on your face now,’” she continued. “Sarah would do my makeup, Freddie [Aspiras] would do my hair, and they would hold me and say, ‘Look at yourself. There’s Lady Gaga. You can do this. Now go do it.’ And I would go out there, and the second that spotlight hits me, bam, I’m in the zone.”
This transformation is what Haus Laboratories is all about. “I want the same thing that I’ve had in my concerts to happen with this company,” says Gaga. “If I’m not changing people’s lives, what are we doing here?”
