Rihanna is Gearing Up to Take the Haircare World By Storm With Fenty Hair

Rihanna at the Global Lingerie Brand : Savage X Fenty launch in 2018
Rihanna at the Global Lingerie Brand : Savage X Fenty launch in 2018. Photo by Madison McGaw/BFA/REX/Shutterstock (9668183z)

Fans go crazy every time Rihanna launches a new brand—and she did it again! After rocking our world with Fenty Beauty, she founded another brand under its umbrella, the long-awaited haircare line Fenty Hair.

Rihanna started building her cosmetic empire when she launched Fenty Beauty in 2017, but her brand now offers much more than makeup. She later introduced Fenty Skin and Fenty Fragrance, and she’s now expanding her empire with the launch of Fenty Hair.

Rihanna initially filed a trademark for Fenty Hair back in 2021, and she’s been plotting its rollout ever since. She finally made things official by sharing a promo clip that shows her rocking a blonde wig and explained that her hair experiments over the years inspired her to craft a line of products that have the power to repair, strengthen, hydrate, smooth, and protect every type of hair.

Fenty Hair products are infused with Replenicore-5, described as a proprietary complex that repairs split ends and prevents future breakage. The first drop will include shampoos, conditioners, deep conditioners, bond builders, and heat protectants of different moisture levels, for every type of hair.  They’ll be available for purchase on Fenty Beauty’s official website from June 13.