Rihanna has announced the launch of her high fashion Fenty line.
Fenty Beauty’s inclusive concealer launch was one of the best beauty products to come out of 2018. Now, the pop sensation is making history by taking her brand to the high fashion market.
The Fenty creator has joined LVMH Moët Hennessy Louis Vuitton, aka the largest luxury group in the world. The collaboration will bring an exciting new range to be released later this month.
Rihanna said in a statement: “Designing a line like this with LVMH is an incredibly special moment for us. [Bernard Arnault, LVMH CEO] has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
CEO Bernard Arnault said of the singer: “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO, and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources.”
Congratulations Rihanna – the first woman to create an original brand at LVMH.
