When Lady Gaga dropped her first beauty brand earlier this year, she quipped “the last thing the world needs is another beauty brand, but that’s too bad.” She wasn’t wrong. Celebrities have been launching their own cosmetic lines left, right and center and now Selena Gomez has jumped on the bandwagon.
WWD reports have announced that Selena’s production company, July Moon Productions, have filed a trademark for “Selena Gomez” for a number of beauty products. These include everything from fragrances and perfumes to essential oils, soaps and skin care preparations.
The news isn’t entirely surprising considering Selena’s relationship with the beauty and fashion industries. She has been the face of many fashion campaigns including Puma, Louis Vuitton, and Victoria Secret. In 2011, she also launched a namesake fragrance with Adrenalina Inc.
The singer has been keeping a low profile recently but the new beauty range may mean that she is putting herself back on the map. Could this also mean new music from the former Disney star? Only time will tell.
