The latest skincare trend to catch our attention is less about what you put on your face and more about where you store the stuff you put on your phase. The trend is the beauty fridge and we think it’s cool (sorry..).
Multiple companies have started selling these adorable mini-fridges as a way to store beauty products and keep them cool before applying them to your skin. The trend is picking us momentum and pictures of filled fridges are popping up over Instagram.
The fridge is the perfect place to store all your lotions and potions before using them. Applying chilled moisturizer to your face in the hot summer weather is wonderfully refreshing and the fridge prevents things like coconut oil from melting in your cupboard. More importantly though, the makeup mini-fridges are darn cute.
Regardless of whether there are genuine benefits of keeping your products cool before using them, we’ll be jumping on this trend based on aesthetics alone.