When a piece of clothing is really good, a celebrity or influencer will get snapped wearing it. When a piece of clothing is really, really good, it will start trending on Instagram and will sell-out shortly after. But just how good does a piece of clothing have to be to receive it’s very own Instagram account?
As it turns out, there is, in fact, an answer to that question. Zara’s sell-out polka dot dress has been snapped so many times that a stylist created an Instagram account for it.
She explains: “In April both the art director and makeup artist turned up on set wearing the dress. I posted it on my story and it just escalated over the Easter weekend. Suddenly everyone was spotting the dress and sending it to me. I started posting the submissions and it became a bit of a game. After about three weeks the dress sightings were getting out of hand so I started the separate @hot4thespot account for the dress.”
The dress is comfortable, versatile and looks good on everyone. Unfortunately, its popularity has caused it to sell out pretty quickly. It may be a struggle to get your hands on it now but if you have it already, you may just end up on the @hot4thespot special Instagram for The dress.