After years in the making, Wicked is finally hitting the theaters next month, and our favorite brands are as excited about its release as we are. Fashion and beauty collections inspired by this long-awaited musical are showing up everywhere, and here are a few that got everyone talking.
OPI
OPI was one of the first brands to hop on the Wicked bandwagon. They launched a collection of nail polishes that look straight out of Oz, and they even tapped the film’s star Cynthia Erivo to promote it and serve as their new brand ambassador.
R.E.M. Beauty
Erivo’s co-star Ariana Grande entered her Wicked era with a new makeup line released by her brand R.E.M. Beauty. Most products come in dreamy packaging inspired by Elphaba and Glinda’s signature colors – dark green and baby pink.
H&M
H&M also stepped into Oz with a Wicked new line of clothes inspired by this musical. It includes a wide range of hoodies with the Wicked logo, in addition to shirts, shoulder bags, makeup brush kits, plus jeans, leggings, and blazers inspired by this universe.
Beis
Shay Mitchell’s luggage brand Beis is also celebrating the release of Wicked in style. Their offering includes several travel essentials in the shades of green and pink, inspired by Elphaba and Glinda, including backpacks, tote bags, toiletry kits, and suitcases in different sizes.
