You probably remember the time when Instagram used to be just the place where we put pretty photos. Today, it’s a powerful marketing tool for many brands and companies but only if they are willing to do things the right way. Even if you’re not a company, you can use Instagram to promote yourself and your work and develop your job or hobby.
But this wonderful platform is not without pitfalls. Read on for the three most common mistakes people make when using Instagram.
Not Connecting with the Audience
Before anything else, Instagram is a social network. This means that it’s not enough to study the type of posts that works well for your niche and schedule them on a regular basis. Your followers want to connect with you, to communicate with you. And if you don’t do this, they will likely go away soon.
Buying Followers
This is generally a bad idea. You may like the look of having tens of thousands “people” follow your Instagram page, but the real people will quickly understand that it’s all fake and you will lose their respect. Slow and steady is the way to go.
You Post Too Much or Too Little
It’s important to keep posting things regularly, but don’t spam your followers. Focus on the content that brings them value and not just on the number of posts or Insta Stories you publish per day.
