It’s been years since Kim Kardashian exited the makeup scene, but it was just a matter of time before she made a comeback. Her first makeup collection in years includes nude lip liners, lipsticks, and eyeshadow palettes, and she launched it under her brand SKKN.
Kardashian used to run KKW Beauty and KKW Fragrance before starting SKKN but decided to shut them down and completely rethink the formulas and packaging. She used all the insider information she gathered over the years to launch the makeup line she always dreamed about through SKKN.
Kardashian told Bustle that she feels like her vision is finally getting realized through this brand, which will allow consumers to take a skin-first approach toward their makeup routine.
“When I launched with the name SKKN BY KIM, I think people thought like, oh, it’s just skincare. But I always knew we were working on all of the products so that it could be everything, just all the essentials you need to enhance your best skin, your best self,” she explained.
SKKN’s first makeup drop includes three products in Kardashian’s favorite nude and neutral shades. You’ll get to choose from 14 velvety-smooth lipliners, 10 soft matte lipsticks, and one eyeshadow palette with 12 classic matte shades, all available on SKKN’s official website.