To substantially strengthen its marketplace presence, Revlon has come up with another innovative approach. They are entering the inclusive make-up market with their new line, Flash.
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Flash products will be sold on the Ulta site. The debut date is Saturday 6/24. They will only be on sale until Sunday 7/8.
Using an approach inspired by Rihanna’s Fenty range, Revlon’s Flash range features 40 foundation shades. That means that just about any skin tone and hue is catered for. Its easy application is going to make it every girl’s best friend, especially when your time is limited.
The eyeshadow palettes a variety of shades, 8 blushes, and 30 lipsticks enhance all skin types and tones. This makeup line features 14 highlighters. With such a wide selection, anyone will find this line attractive.
Despite being the brainchild of Revlon, Flash will be priced higher than their regular products. Allure founder, Linda Wells, will lead the way with the brand. Flesh products are more expensive with lipsticks starting at $18 and eyeshadow palettes at $38.
The quality and inclusivity of the product will make it a worthwhile investment. And as it’s targeted at all users, not just a segment of the market, it’s sales potential is limitless.
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