Lancôme tried to create a fragrance for “a new generation of women questioning the status quo, breaking free from tradition and re-defining the meaning of success.” Zendaya seemed like the obvious choice to front this ambitious campaign geared towards millennials, since she embodies all of these qualities.

Idôle will hit the shelves on August 22nd, and it will be the perfect fit for everyone who enjoys bright citrus and clean rose notes. Zendaya had nothing but words of praise for this new fragrance, and we can’t wait to see if it’s worth the buzz.

“Idôle is a perfume that has meaning. I like the fact that it’s fresh and light. I am very particular about perfumes, and Idôle smells absolutely beautiful and I love it,” said the 22-year-old superstar.

The post Zendaya Fronts Lancôme’s Campaign for New Fragrance “Idôle” appeared first on Beautiful Trends Today.

The singer and actress will be joining the likes of Julia Roberts, Lupita Nyong’o, Penelope Cruz and Kate Winslet as ambassador for the beauty brand. Coleman has had starring roles in blockbuster movies including The Greatest Showman and Spider-Man: Homecoming.

“It’s a huge honor to be able to represent a brand like Lancôme and join such an incredible line-up of iconic women,” Zendaya said in a statement.

“We look forward to a joyous future with Zendaya, whose charisma, influence in film, music and fashion is undoubted. Zendaya brings a youthful and a unique approach to beauty that perfectly complements Lancôme’s vision and creativity,” Lancôme’s international president, Françoise Lehmann, said in relation to the announcement.

Lancôme added in a statement: “Zendaya’s irresistible appeal and strong identity – attributes she shares with the other ambassadors – is indicative of a happy, bright and shining future within the Lancôme family.”

The post Zendaya is the Latest Addition to Lancôme’s List Of Superstar Ambassadors appeared first on Beautiful Trends Today.

Lancôme tried to create a fragrance for “a new generation of women questioning the status quo, breaking free from tradition and re-defining the meaning of success.” Zendaya seemed like the obvious choice to front this ambitious campaign geared towards millennials, since she embodies all of these qualities.

Idôle will hit the shelves on August 22nd, and it will be the perfect fit for everyone who enjoys bright citrus and clean rose notes. Zendaya had nothing but words of praise for this new fragrance, and we can’t wait to see if it’s worth the buzz.

“Idôle is a perfume that has meaning. I like the fact that it’s fresh and light. I am very particular about perfumes, and Idôle smells absolutely beautiful and I love it,” said the 22-year-old superstar.

The post Zendaya Fronts Lancôme’s Campaign for New Fragrance “Idôle” appeared first on Beautiful Trends Today.

The singer and actress will be joining the likes of Julia Roberts, Lupita Nyong’o, Penelope Cruz and Kate Winslet as ambassador for the beauty brand. Coleman has had starring roles in blockbuster movies including The Greatest Showman and Spider-Man: Homecoming.

“It’s a huge honor to be able to represent a brand like Lancôme and join such an incredible line-up of iconic women,” Zendaya said in a statement.

“We look forward to a joyous future with Zendaya, whose charisma, influence in film, music and fashion is undoubted. Zendaya brings a youthful and a unique approach to beauty that perfectly complements Lancôme’s vision and creativity,” Lancôme’s international president, Françoise Lehmann, said in relation to the announcement.

Lancôme added in a statement: “Zendaya’s irresistible appeal and strong identity – attributes she shares with the other ambassadors – is indicative of a happy, bright and shining future within the Lancôme family.”

The post Zendaya is the Latest Addition to Lancôme’s List Of Superstar Ambassadors appeared first on Beautiful Trends Today.