Zendaya Fronts Lancôme’s Campaign for New Fragrance “Idôle”

Zendaya. Photo by John Salangsang/BFA/REX/Shutterstock (9718482ll)

After Lancôme appointed Zendaya as their youngest global ambassador, we knew something amazing is coming our way and their first major campaign is finally here. The Euphoria star is fronting the campaign for their new fragrance “Idôle”.

Lancôme tried to create a fragrance for “a new generation of women questioning the status quo, breaking free from tradition and re-defining the meaning of success.” Zendaya seemed like the obvious choice to front this ambitious campaign geared towards millennials, since she embodies all of these qualities.

Idôle will hit the shelves on August 22nd, and it will be the perfect fit for everyone who enjoys bright citrus and clean rose notes. Zendaya had nothing but words of praise for this new fragrance, and we can’t wait to see if it’s worth the buzz.

“Idôle is a perfume that has meaning. I like the fact that it’s fresh and light. I am very particular about perfumes, and Idôle smells absolutely beautiful and I love it,” said the 22-year-old superstar.