According to Pintrest, the number of people searching for silver or grey has increased by over 800%. Instead of dying away the grey, both young and old stylish women are embracing the shade. In fact, Vogue declared it the hair color of the year.

“Not only has silver hair been a top color trend on the runways and it is the ‘it’ color for women of all ages, we love what the color stands for – it symbolizes charisma, ethereal energy, power, focus and it is beyond chic,” said L’Oréal global marketing vice president Orrea Light.  

“As the world’s #1 selling hair color brand, we are thrilled to now bring this color trend to people everywhere in an accessible way,” she continued. “Whether someone’s desired result is sophisticated, daring, fun, or all three, they can find their perfect metallic match within the esteemed houses of Preference, Feria or Colorista.”

The post Silver Hair is Here to Stay appeared first on Beautiful Trends Today.

Orrea Light, vice president of global marketing product development and beauty innovation at L’Oréal, explained they’ve taken catwalks, social media and street styles all over the world into the account and eventually decided silver is a way to go.

“Not only has silver hair been a top color trend on the runways and it is the ‘it’ color for women of all ages, we love what the color stands for–it symbolizes charisma, ethereal energy, power, focus and it is beyond chic,” explained Light.

This announcement was followed by a launch of L’Oréal’s “Hair Color of the Year” collection. Their latest line of products features a trio of silver shades for different looks and lifestyles, called Féria Smokey Silver, Superior Preference Soft Silver Blond and Colorista Hair Makeup Silver Blue.

The post Silver Officially Named the Hair Color of the Year appeared first on Beautiful Trends Today.

According to Pintrest, the number of people searching for silver or grey has increased by over 800%. Instead of dying away the grey, both young and old stylish women are embracing the shade. In fact, Vogue declared it the hair color of the year.

“Not only has silver hair been a top color trend on the runways and it is the ‘it’ color for women of all ages, we love what the color stands for – it symbolizes charisma, ethereal energy, power, focus and it is beyond chic,” said L’Oréal global marketing vice president Orrea Light.  

“As the world’s #1 selling hair color brand, we are thrilled to now bring this color trend to people everywhere in an accessible way,” she continued. “Whether someone’s desired result is sophisticated, daring, fun, or all three, they can find their perfect metallic match within the esteemed houses of Preference, Feria or Colorista.”

The post Silver Hair is Here to Stay appeared first on Beautiful Trends Today.

Orrea Light, vice president of global marketing product development and beauty innovation at L’Oréal, explained they’ve taken catwalks, social media and street styles all over the world into the account and eventually decided silver is a way to go.

“Not only has silver hair been a top color trend on the runways and it is the ‘it’ color for women of all ages, we love what the color stands for–it symbolizes charisma, ethereal energy, power, focus and it is beyond chic,” explained Light.

This announcement was followed by a launch of L’Oréal’s “Hair Color of the Year” collection. Their latest line of products features a trio of silver shades for different looks and lifestyles, called Féria Smokey Silver, Superior Preference Soft Silver Blond and Colorista Hair Makeup Silver Blue.

The post Silver Officially Named the Hair Color of the Year appeared first on Beautiful Trends Today.