Kaia Gerber, a 17-year-old supermodel who is set on conquering the world of fashion, is once again the official face of Jimmy Choo, this time for its Fall/Winter 2019 campaign.
“For me, Jimmy Choo represents strength and power,” Gerber says. “I am so grateful to be a part of the Autumn/Winter campaign, which marks an important chapter in the brand’s story.”
The first official photos of the campaign have been released and they’re shot by none other than renowned photographer Steven Meisel. In one of the photos, Gerber is posing with the new JC monogram, showcasing a new handbag line called The Varenne.
“In my mind, Kaia represents a muse for the next generation with a timeless sense of beauty. She’s a modern heroine in the making”, stated Sandra Choi, creative director of the label.
According to the representatives of the luxury shoewear and accessories label, Gerber is the embodiment of a confident spirit that the brand is trying to promote.
Check out the promo video for the campaign below.
