It’s always refreshing to see our favorite brands speaking up about important issues and encouraging others to join the conversation. That’s exactly what Monki is doing right now with their new campaign, centered on mental health awareness.
The Scandinavian company is a member of the H&M Group. They recently partnered up with the non-profit organization Mental Health Europe, in the hope this collaboration will shed some light on this important topic.
Monki unveiled a series of three shorts films focusing on this subject matter, titled “Embrace Your Feels”. They also unveiled four limited-addition T-shirts with empowering prints, made a donation to Mental Health Europe, and provided tips on maintaining mental well-being on their official website.
This campaign is a part of their on-going collaboration with this non-profit, and managing director of Monki, Jennie Dahlin Hansson, explained why they decided to make this move.
“Empowering young women is at the core of everything we do at Monki. We are very proud to continue our collaboration with Mental Health Europe, and hope to encourage our community to express themselves and their feelings without fear,” reads Hansson’s official statement.