Jennifer Lopez Dropped Her 25th Fragrance Called Promise

Jennifer Lopez. Photo by Matt Baron/REX/Shutterstock (10112926ur)

Jennifer Lopez surprised her fans with the announcement that she’s about to perform at the Super Bowl Half Time Show, but this wasn’t the only exciting news she had. Only a few hours later, she revealed her brand new fragrance called “Promise”.

J.Lo is known as a big fan of fragrances and she already released 24 perfumes such as “Glow” and “Live”. She says that Warren Buffett’s words inspired her to come up with a perfect name for the fragrance.

“He told me something that resonated with me. He said, ‘a brand is a promise’. And I just feel like everything that I put out into the world has to be a promise,” J.Lo said during her NYC pop-up launch event.

“We have to have promises with ourselves. It’s really the foundation that keeps us going. It really made me think about life in a bigger way.”

The perfume includes dreamy notes of Italian tangerine, pink berries, nashi pear, and crystallized amber, which sound like a promising combination that every woman would like to wear.

The fragrance comes in three sizes and it will be available online at Ulta Beauty and in stores on September 28.