Rihanna has announced that her beauty line, Fenty Beauty, is launching its first concealer.
The new product promises to be “creamy, creaseproof and longwearing.” Best of all, it is available in 50 different different shades. The official name is the “Pro Filtr Concealer.”
Rihanna created Fenty Beauty with the intention of creating a brand where everyone feels included. A statement on the official website declares the brand to be one which celebrates and includes women of all different “shades, personalities, attitudes, cultures and races”.
Naturally, the new concealer fits in perfectly with the brand’s ethos. Now, the sleepy undereye circles which unite us after the holidays can be covered up by a shade of concealer tailored for your unique skin tone.
The new product will launch on January 11. Along with the concealer, Rhianna will be gifting us with Fenty’s first setting powder, which will be available in 8 shades. She is also adding ten new shades to her foundation range and a set of tools which include: a Powder Puff Setting Brush, Lil Precision Makeup Sponge Duo, and the Concealer Precision Brush.
You can watch Rihanna demoing the Pro Filtr Concealer here:
