Earlier this month, Lady Gaga announced that she would be launching her own beauty brand “Haus Laboratories”. Now, the collection has become available for pre-order on Amazon and on Monday, it temporarily pushed into Amazon’s overall top-10 best sellers.
On the Haus website, Lady Gaga declares: “This is not just another beauty brand. They say beauty is in the eye of the beholder, but at HAUS LABORATORIES, we say beauty is how you see yourself. We want you to love yourself, and it is our mission to spread kindness, bravery, and creativity by providing tools for self-expression and reinvention.”
The collection includes a range of Le Riot Lip Glosses which come in a range of finishes, including shimmer, pearl, and pure pigment. Lipliners are also available and they are waterproof and sharpenable too.
Additionally, the collection includes “The Glam Attacks” which are liquid-shimmer powders that can be layered on top of other products. The all-over smear-proof products come in a range of colors and can be used as an eyeshadow or highlighter too.
You can shop the collection on the official website or via Amazon. If you are wondering why Gaga chose to launch the collection on Amazon, she says: “Just like with my music, I wanted everyone to have access to it.”
